“Most people think of sensibility or taste as the realm of purely subjective preferences, those mysterious attractions, mainly sensual, that have not been brought under the sovereignty of reason. They allow that considerations of taste play a part in their reactions to people and to works of art. But this attitude is naive. And even worse. To patronize the faculty of taste is to patronize oneself. For taste governs every free — as opposed to rote — human response. Nothing is more decisive. There is taste in people, visual taste, taste in emotion — and there is taste in acts, taste in morality. Intelligence, as well, is really a kind of taste: taste in ideas. (One of the facts to be reckoned with is that taste tends to develop very unevenly. It’s rare that the same person has good visual taste and good taste in people and good taste in ideas.)
– Susan Sontag, Notes on “Camp”, 1961.