Modern Type Irony

April 20th, 2005 · No Comments · Tools and Tech


Computers create unprecedented typographic flexibility, which removes typographic value. If everybody can do everything, what is value? Contemperary cereal boxes advertise a visually interesting food form, however their type is among the most bovine.

To counter this, some art schools — like Art Center in Pasadena — are not teaching digital type, preferring older analog type setting machines to re-discover type’s authenticity.

You’ll remember that computer keyboards are modeled after the typewriter: a layout designed to slow users down to prevent letter keys from catching. It should also be noted that digital is named after the digits on your hand, leftover from counting fingers.

Category: Tools and Tech

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